We all love to buy but we hate to be sold. What if there was a way you could turn the sales pitch into an adventure for your products or services.

Building A Story Brand is your guide to taking your customers and clients on an adventure and crafting a…


We hear it all the time, the beginning of every journey is the start of a journey. All too often, we get stuck before we even start, and sometimes giving up before we even embark on the journey of a lifetime.

In the book, The Art of the Start, Guy…


Starting a business or a successful project usually requires some creativity. This creativity will determine how long the success of your project will hold.

If you are a manager, you know what the pressure is like. You want your team to be happy but also want to make sure your…


If there was one thing all business owners can agree on, it’s the power of relationships. Whether it’s a relationship with customers, employees, mentors, or stakeholders, personal or professional, they play a big role in the success of every business.

Some relationships a good, some are toxic, but a small…


Don’t let the title of the book fool you. This isn’t a book about making the most money but making the right financial decisions to ensure the longevity of a business. Whether your venture is a commodity or for entertainment purposes, the backbone of every company is having the right…


Successful start-ups separate from the pack by making use of customer feedback right from the beginning. Most make a mistake of having no feedback until its beta — when it’s too late.

In Chapter 2 of The Startup Owner’s Manual, the author uses IMVU as an example who embraced the…


Today, I came across an article on Metrilo that relates to my late post on creating a feedback loop. On the surface, Native Deodorant is selling an overpriced deodorant compared to drug store deodorant. When Moiz Ali started Native deodorant, it wasn’t a sexy or trendy product. …


Eric Ries is the author of the Lean Startup book. In this book, he explains how to run a successful business with a minimum amount of capital with maximum results.

Ries started by explaining the build, measure, learn loop.

Build doesn’t mean the physical product has to be present. In…


I was scrolling through the internet when I came across an article that talked about consumer habits. One particular point of interest is ‘iPhone Users Spend More Than Android Users’.

The article explained that there are four main reasons why:

The Target Market

Both Apple and Android have radically different…

Danakin Seah

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store